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Anthro-vision How Anthropology Can Explain Business And Life

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“It will turn your world upside down in the best possible way. Entertaining, insightful and full of important ideas.’ HARFORD TEAM

Anthro-vision How Anthropology Can Explain Business And Life

“Anyone working to rebuild a more equal world will benefit from Tett’s controversial premise that, to solve the problems of the twenty-first century, we must broaden our horizons and fill old blind spots with new sensibilities.” THE APARTMENTS OF MELINTA.

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For more than a century, anthropologists have immersed themselves in unknown cultures, uncovering the hidden rituals that govern how people act. Now, a new generation of anthropologists is using these methods in a different context—to illuminate consumer and business behavior at home.

In Anthro-Vision, Gillian Tett – best-selling author, Financial Times journalist and PhD in anthropology – reveals how anthropology can make sense of human behaviour, business and beyond. He describes how anthropology helps to explain consumer habits – revealing the ‘webs of meaning’ that underpin the way we shop and highlighting the subtle cultural shifts that lead to increased green investment. He explores how anthropology can shed light on the workplace, identifying hidden tribes within the office and determining what rituals bind a group together. And it shows how we can all use anthropology in our lives, too: to help us make better decisions, navigate risk—even understand what our peers are really thinking.

Along the way, Tett draws on stories from Tajik villages and Amazon warehouses, Japanese classrooms and Wall Street trading floors, all to reveal the power of anthropology at work.

The result is a whole new way of understanding human behavior. In a myopic world, we can all learn to see clearly – using the power of Anthro-Vision.

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“Tett offers readers a new intellectual framework – based on her deep understanding of anthropology and her incisive journalism – that could fundamentally change the way we go about solving society’s worst problems. . . Can’t recommend it enough.’ MARIANA MAZZUCATO

“A compelling and compelling demonstration that all of us, especially economists, can benefit from the insights of anthropology: a worm’s-eye, not just a bird’s-eye, view of how people behave.” KINGDOM OF MERVYN.

“In a world of volatility, uncertainty, complexity and ambiguity, we need an antidote to tunnel vision, argues Gillian Tett. That antidote is Anthro-Vision. . . Fans of his journalism will love this book, but they will also learn a lot from it.’ NIALL FERGUSON.

“Seeing the world as an anthropologist has long given Gillian Tett an advantage over the rest of us as journalists and thinkers. With this book, she generously shares her secret recipe – and explains why we may all need Anthro-Vision to see a way to overcome some of today’s most pressing global challenges.” STEPHANIE FLANDERS

Anthro Vision By Gillian Tett — Soft Insights On Society

“In an age obsessed with hard science, it is becoming painfully obvious that the so-called ‘soft’ subjects – the social sciences and the humanities – have the power to reveal what otherwise remains obscure. One of the glories of Anthro-Vision is that it never claims (as many do) that the way it sees is the only way. It is a timely call to decision makers to abandon their reliance on big data and embrace the full complexity of human life.’ MARGARET HEFFERNAN, Financial Times “Whether you’re stocking Kit-Kats in Japan or fighting the spread of COVID-19 in England, you need a better understanding of who people are and what they care about. To solve the problems of the twenty-first century, we must broaden our horizons and fill old blind spots with new sensibilities.” —Melinda Gates, Co-Chair of the Gates Foundation

“Quick read. . . The book stands out from most single-minded business manuals because of its anthropology.’ – Guard

“Very intelligent, engaging and vivid from a variety of live cases. . . Refreshingly unorthodox.” – Financial Times

This book reveals how. For more than a century, anthropologists have immersed themselves in unknown cultures, uncovering the hidden rituals that govern how people act. Now, a new generation of anthropologists is using these methods in a new context—to illuminate business and consumer behavior around the world.

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Renowned journalist and anthropologist – reveals how anthropology can help understand the corporate world. It explains how to identify the ‘webs of meaning’ that underlie consumer behavior on the other side of the globe. He reveals why “making sense” can explain the most erratic behavior of Wall Street bankers and why hidden systems of exchange shape our relationship with Silicon Valley. It explores the cultural changes driving investment in new markets and green issues. And it reveals what anthropology can tell us about our workplaces too: spotting hidden tribes within the office or identifying the rituals that unite a team.

Along the way, Tett draws on stories from Tajik villages and Amazonian warehouses, Japanese classrooms and inner-city commercial floors, all to reveal the power of anthropology at work.

The result is a revealing way of explaining human behavior. In a myopic world, we can all learn to see clearly – using the power of Anthro-Vision.

Gillian Tet is the chair of the US editorial board and editor-in-chief of the Financial Times. Perhaps best known for predicting the financial crisis of 2007-2008, Tett’s best-selling book, Fool’s Gold, was one of the definitive books on the crash. Tet has a PhD in social anthropology from the University of Cambridge, where he studied wedding rituals in Tajikistan. Her work for the FT has taken her around the world – from Brussels to Tokyo, Moscow to New York – and won her numerous awards, including Columnist, Journalist and Business Journalist of the Year at the British Press Awards. Is your workplace divided by racial conflict? Are your meetings governed by dozens of unspoken rituals? Is there something a little religious about the way your colleagues worship the CEO?

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If so, then you may need a course in business anthropology. For a century, anthropologists have had an unusual approach: to dive deep into “alien” races and discover, from the inside, how they reproduce. Today, a new generation of anthropologists is using this approach to explain modern business—revealing the hidden rituals that determine what we buy, who we sell to, and how we work.

Now, bestselling author Gillian Tett reveals how this new wave of anthropology can help you understand your business. It shows how thinking like an anthropologist can help you navigate a global economy, allowing you to get inside the heads of consumers on the other side of the world. And he argues that anthropology can explain your workplace, too: figuring out why, say, your IT team seems to have such different priorities to you—or how to change the behavior patterns of your most confused colleagues.

Along the way, Tett draws on extraordinary stories from Tajik villages and Amazon warehouses, Japanese classrooms and Wall Street trading floors—all to reveal how you too can think like an anthropologist.

The result is a revealing new way of looking at global business. In a myopic world, we can all learn to see clearly – using the power of Anthro-Vision.

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From what really happens when we give Google our data on how to navigate a modern career path, anthropology can help us understand the world in a different way than economics and psychology. As Dr Gillian Tett, Financial Times journalist and author of Anthro-Vision: How Anthropology Can Explain Business and Life, explained to Dean Peter Tufano, anthropology is based on observing people in societies and cultures in a bottom-up way. above, on creating links and Gathering. “not just about what people say, but [about] the gap between what they say and do and what they don’t say: what we call ‘social silence.’

During their conversation as part of the Leadership in Extraordinary Times series, Tett revealed how she took an anthropological approach and looked for “social silence” in media coverage of the City of London in 2004. This made her realize before little attention was paid in the debt and derivatives markets, where the risks that led to the 2008 financial crisis had already increased. More recently, anthropology has helped shed new light on concerns about data collection and privacy, identifying it as a system of exchange where users give up their data in exchange for the services they desire.

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