Nike finally unveiled the Nike+ FuelBand ($150) today, a product that kept the world buzzing over the last few weeks.  To help announce the Nike+ FuelBand Mark Parker, Lance Armstrong, Kevin Durant and Carmelita Jeter were on hand to discuss the amazing new product. The Nike+ FuelBand merges sport and every day life as it tracks any and all movement.

The FuelBand is a wearable bracelet that uses a built-in three-axis accelerometer to track the time, your daily steps, calories expended, and NikeFuel — a score based on oxygen kinetics. You can track your activity using the Nike+ website and you can sync your data over USB, or hook up with your smartphone via Bluetooth. LEDs in the wristband keep you informed of your current status and give you an easy red-to-green goal indicator.

Athletes at all levels of fitness — from the elite to the everyday — now have a way to measure progress toward their goals and compare with others: the NIKE+ FuelBand. It’s an innovative wristband that tracks movement throughout the day, designed to motivate and inspire users to be more active. The FuelBand will release on February 22, 2012 for $149.

“The NIKE+ FuelBand is a way for Nike to further evolve the exciting possibilities of merging the physical and digital worlds,” said NIKE, Inc. President & CEO Mark Parker at the NIKE+ FuelBand launch event in New York. “Nike has always been about inspiring athletes, and the NIKE+ FuelBand will help motivate them in a simple, fun and intuitive way.”