With only about 20 units left to go, the Veyron is almost sold out. Three new models are on their way, and the final design is expected too pack some 25 percent more power than the 8.0-liter quad-turbo W16 in the current Veyron (987 horsepower in standard form and 1,184 hp in the Super Sport and Vitesse models). You may be wondering why it took so long to sell out of the Veyron when only 450 were made.
With Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group is hardly lacking when it comes to prestige marques, but one of these brands is not like the others.
“The clientele between Bentley and Bugatti is remarkably different,” said Wolfgang Dürheimer in an interview with Bloomberg. “The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht.”
Sure, it’s probably a slight exaggeration, but it really puts things into perspective. Lamborghinis and Bentleys are for the one percent or slightly less, but the one percent is 1 out of 100 people which is still a lot of people. Bugattis are for the one percent of the one percent, or more likely the one percent of the one percent of the one percent. Still wonder why is has taken Bugatti over eight years to sell 450 Veyrons? Bentley would move that amount inventory in about two weeks.
So, that Veyron replacement will still likely only be bought by this same exclusive group of persons. Unless you’re one of the few startups that’s going to make it before 2016. The total value of the vehicles in these person’s garages is more than most people will ever earn in their life, hell the cost of one Veyron is more than most will make in a lifetime, and that’s just what’s in their garage.